“Believe in yourself! Have faith in your abilities! Without a humble but reasonable confidence in your own powers you cannot be successful or happy.”

Norman Vincent Peale

Sales is hard. It’s not for the weak at heart. It requires the right mindset to really be successful.

One massively overlooked factor to becoming a great sales professional is the confidence you have in yourself.

If you fail to build sales confidence, you’ll consistently struggle to effectively sell. By ‘confidence’ per say, I’m not referring to fake it until you make it. I’m talking a deep, down inside of you confidence to become the best version of YOU.

“Successful people have the confidence to take risks that unsuccessful people try to avoid.”


Did you know that only 31% of salespeople effectively drive conversations with senior executives?

Startling isn’t it? This is because a vast majority of those in sales lack the confidence to sell at a higher level. As your business acumen grows so does your confidence level. Soon, you’ll be viewed as a sales professional who offers real value.

How can your clients or prospects trust you if you don’t communicate like an expert?

Increase your confidence by:

  • Valuing yourself
  • Finding your passion
  • Changing your mindset
  • Building genuine and authentic relationships


How do you build confidence in a genuine and authentic manner in a sales world where one gets rejected frequently? Let’s face it, most strategies out there are fake and quite disingenuous.


The comparison game, especially in sales, is as old as humanity. Comparing yourself to others does absolutely nothing but place the power with the other person. Channel the focus and attention on you!

The comparison game is a mental game and is a waste of your time. Seek to catch yourself and avoid comparison triggers if the activity doesn’t add meaning or any real value to you.

“Comparison is the thief of joy.”

Theodore Roosevelt

The grass isn’t always greener on the other side of the sales comparison game. It all depends on how you view yourself.


Investing in yourself is one of the best return on investments. A true sales professional takes responsibility to develop their gifts and talents, in order to best serve their clients. You must love yourself before you can expect your clients to love you.

Look in the mirror and repeat after me…

  • I’m worth it
  • I’m of value
  • I will create the best version of me

Investing in yourself, sends a powerful message not only to you but to the business community. When you’re willing to say ‘YES’ to confidence and invest in yourself, your clients and prospects will provide you with amazing rewards.


“The more you trust your intuition, the more empowered you become, the stronger you become, and the happier you become.

Gisele Bundchen

Don’t let the voice or opinions from others squash your inner voice. Develop the courage to follow your heart. Get real with yourself and ask yourself tough questions. Turn up the inner voice and get brutally honest with who you are.

“If you can’t get real yourself then how can you get real with your clients?”

Listen to your inner voice and accept you for you. Self-acceptance allows you to slow down, pay attention, and take note of what is going on inside of you. The core foundation of a Selling from the Heart professional is authenticity.

Authentic sales professionals take responsibility for their choices. They know they’re the authors of their own sales lives.


Being the real you is scary. You need to get real and brutally honest with who you really are. Rip off the mask you’re wearing. You can’t wear the mask forever as this gets old and will eventually destroy your authentic self. Be the real you, not an imposter.

If you’re consistently nurturing your mindset, you will build up a tolerance against negative thoughts, procrastination, self-doubt and insecurities.

I encourage you to build confidence in your abilities. I challenge you both personally and professionally around these 5 areas:

1.   Seek to become an expert in your field of work

2.   Constantly crave feedback on YOU

3.   Become brutally honest with yourself

4.   Set goals and create a business plan

5.   Never ever stop learning


On a daily basis develop a routine and self-reflect.

Building a self-confidence routine may be as simple as spending the first 30 minutes of every morning in solitude.

Asking yourself these questions…

  • What am I grateful for?
  • What am I proud of?
  • Am I focusing on the right tasks?
  • What went well for me?

Projecting just enough confidence helps you gain credibility, makes for a good first impression and helps you to deal with pressure that comes with being a sales professional.

What daily confidence building questions do you ask yourself?

If you would like to know more about Building Confidence as a Sales Professional, please tune into the latest episode of the Selling from the Heart podcast:

Get Inspired Daily

I know selling can be hard. I'd like to help keep you motivated.

Each morning you'll receive a brief email with ideas to inspire your success. 

Enter your email below and I'll add you to the list.

To your success,


You are subscribed. Check your email for the welcome message.