A manifesto…

Do good work every day… Stay noble… Be honest… Be perfectly clear… Be myself…

A manifesto is a declaration of one’s beliefs, opinions, motives, and intentions. It’s simply a document declaring what’s important to someone. This could serve as a statement of principles or even a call to action. A manifesto may challenge assumptions, foster commitment, provoke change or may even challenge the status quo.

Many of you may already have books or documents that are important to you which sum up your beliefs. For some, it might be religious text, and for others it might be parts of the Constitution.

It’s a safe bet to say most sales professionals don’t have a personal manifesto. Stop, think and reflect on this for a moment… could a public declaration of your intent, help you rise above the sea of sameness? May this change the perception around what you do?


What makes a manifesto so valuable is it becomes a constant source of inspiration. It becomes something that can easily be read on a daily basis.

Imagine waking up in the morning, rolling out of bed, grabbing a cup of coffee or tea, self- reflecting before you start your day as you spend a few minutes reading your manifesto. This could help keep your mind focused as you remind yourself of your priorities. On a daily basis you’re reinforcing your values over and over again.

Here’s where this could make a huge impact to your sales career. Imagine sharing your manifesto with others. Think about sharing with your clients, prospects and friends. Imagine how this could elevate your status within their minds? It now becomes your public creed through which you’re presenting yourself, your beliefs and your future self.


As I’m near completion of my first book, “Selling From The Heart… How Your Authentic Self Sells You” I got to thinking… how about incorporating my personal selling from the heart manifesto.

On the latest episode of the Selling From The Heart podcast, my co-host Darrell Amy and I roll out parts of the manifesto… You can listen to it now… or click on the image


Here’s a sampling of my manifesto…

A selling from the heart sales professional is a new class – genuine, authentic, the real deal, in touch with who they are and are brutally honest with themselves.

A selling from the heart sales professional wages a war and becomes a minister to their clients in a profession riddled with unscrupulous, fake and disingenuous sales reps.

A selling from the heart professional leads with the heart and not the wallet.

A selling from the heart sales professional brings the human approach to sales by making it about their clients and what’s important to them.

A selling from the heart sales professional seeks first to be understood as they turn transactional sales opportunities into transformational experiences.


I’m not going to tell you there’s a right or wrong way to write a manifesto; the style is completely up to you. You may want to make it simple, straightforward and state with passion why you believe in each principle.

Write down your beliefs, motives and the intentions around each of the topics. Your manifesto is an opportunity for you to lay it all out there by being real, genuine and staying true to YOU. Lay all the cards out on the business table for everyone to see and absorb.

One tip, clearly define your purpose and stay true to your values. When you don’t know or you haven’t clearly defined your values, you wind up drifting along in your sales career and life.

Attempting to fulfill other’s expectations instead of your own is brutal. Quite frankly, before you know it, your life becomes misaligned and unmanageable. Living a sales life without core values is exhausting, leaving you feeling empty, lifeless and exhausted. Conversely, living a sales life in line with your core values brings you purpose, direction, happiness and a sense of well-being.

Here’s a short list of values to help kick start your manifesto…

  • Confidence
  • Discipline
  • Integrity
  • Knowledge
  • Service
  • Servant
  • Truth


I feel confident this will elevate your status and enhance your sales career. I sincerely hope this inspires you to create your manifesto. Not only will this allow you to grow, but it will help you live out those beliefs. When all is said and done, the true hallmark of a sales professional is knowing what you believe, and having the guts to live it. This is what selling from the heart is all about.

I understand, I get where you all are coming from. Every day, I walk in your shoes. I am fully committed to helping your sales team integrate social aspects and modern strategies into your current sales process to grow new business. I want you to get results. This is why I am passionate about doing this the right way, the genuine way, the authentic way!

I’m writing a book. The title is Selling From the Heart! I’m pouring my heart into every page of this book and I think you’re going to love it.Enter your email address here in this hyperlink and you’ll be updated as the book is released. You’ll also become part of our launch team. As a thank you, I’ll have some special bonuses waiting for you! 

In 2016, I was recognized by ENX Magazine as, “The Difference Maker,” as someone who is making a difference inside the B2B office technology sector. I am passionate about helping sales reps succeed in creating their online brand image.

You can find more advanced training material inside the Social Sales Academy website.

I appreciate getting the opportunity to share my stories. Integrating the use of social and sharing my story on LinkedIn was my “game-changer” in the highly competitive office technology world. With great pride I transform, challenge, coach and inspire sales teams to grow new business by helping them share their story and how they communicate it out by integrating the use of social inside the sales process. You can follow me on LinkedInTwitterSocial Sales Academy and on my podcast by clicking on Selling from the Heart.

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