“Without a sense of caring, there can be no sense of community.”
Anthony J. D’Angelo

Love, cherish, adore, idolize and worship… seldom used words within the sales profession. Caring, a term not often heard as well. Defined as, displaying kindness and concern for others.

Ask those in sales, and you might just hear, “sales is a means to an end.” A means to earn big fat commission checks. Dale Carnegie nailed it: “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”

Sales is serving and serving is sales. To serve is to care. It’s caring about your clients and prospects, the people who buy what you have to sell. Listen up… if you’re looking to increase your sales then I encourage you to capture the hearts and minds of your clients and prospects.

“People don’t care what you know until they know that you care.”
Theodore Roosevelt

It’s about “giving a rip” and truly caring about helping to solve their business challenges, goals and concerns. Showing you care, it’s not about being “mushy and gushy”, it’s about being human, being real and being your authentic self; every step of the way.


When a new prospect engages with you the first thing that runs through their mind is can I TRUST you? Are you trustworthy? Hear me out on this one… No trust no sale! Deliver on the promises you’ve made. No B.S., no excuses and no lip service… just care. Do what you say you’re going to do.

Stay true to yourself and keep your word. Care enough about yourself and commit to doing what you say you’re going to do.

This builds…

  • Trust
  • Reliability
  • Integrity
  • Respect
  • Self-worth

“Mean What You Say, Do What You Say”


What if you stopped caring for your spouse, your significant other or for that manner, your friends; what would happen to those relationships? It would be a gut punch of reality and rightfully so.

Caring is deeply rooted in fulfilling relationships. Apply caring to your clients and watch what happens to your relationships. We’re humans and crave a sense of belonging.

“It’s fine to not care about what doesn’t matter — as long as you do care about what does.”


Taking care of yourself is one of the single best things you can do for yourself. It’s easy to put yourself towards the bottom of the list.

Taking care of yourself is not selfish. You should not feel guilty about it all. How can you take great care of your clients if you can’t take care of yourself?

When you take care of yourself this leaves you with more energy and love to give to those around you, your clients and prospects.

How well are you practicing good emotional hygiene?

It’s easy to get caught up in the ongoing cycle of work, sleep, and even more work. After a while, your body screams in protest, demanding you pay attention to its needs. How many can attest this one? Lord knows I can.

Improve the relationship with yourself by maintaining your physical and mental health. This makes you more resilient, helping you to weather the bad times and the good times.

Your body and mind are your most valuable assets. Learn to CARE for YOU!


“No one will ever take your career more seriously than you do”.

You have complete control over your successes and you have a huge hand in creating your future.

Do you care deeply about you’re doing at this very moment in time?

Are you passionate about your career?

Sales professionals who are passionate about what they do will be happier and healthier, as they bring their hearts to their careers. This burning passion stems from them caring deeply about what they do and being personally invested in and motivated by their personal mission.

Care about what you do. You must stand out from the competition now more than ever, as a sales professional. One of the most effective ways to make this happen is to invest in yourself and your career.

Consider making the investment in enhancing your skill set and what this could mean to your sales career today, tomorrow, and well into the future.


“If you don’t give a rip about your clients, get out of sales!”

If you take your clients for granted, sit back, become complacent, fail to continually engage and build upon the relationship, you’ll lose them. I guarantee it!

Today, your clients are asking so much more of you than they ever have before. They are holding you to a higher degree of accountability. If you fail to nourish and continually bring value, I flat guarantee somebody else will eagerly step right in. This is why those that lead with the heart and not the wallet will win in the long run.

One of the best ways to ensure clients feel valued and appreciated is actually to show them you care.

Caring for your clients is not that hard. It’s looking them in eye and saying, “I’ll be here for you at all times. I have your best interest at heart.”

Deeply invest and authentically care about the experiences your clients have with you and your brand, then watch your relationships skyrocket.


You success in sales is not just about closing more deals, where you sit on the sales totem pole, or the size of your last commission check; it’s about demonstrating you deeply care about the needs, interests, and desires as you help guide your clients to do better business. Authentically caring about people is the key to sales and your success.

If you don’t genuinely care, neither will your clients. I encourage you to authentically care about what’s truly most important to the people you’d like to do business with and just do it!

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