Nothing Brings About Success Like Walking Through The Right Doors

For those close to me, who know me real well know I have no problem asking for help. Asking for help is not a sign of weakness. It is an opportunity to expand your horizons. I am absolutely floored and amazed the amount of people I know who simply fail to ask people for help.

I have personally made it my mission to inspire, instruct and impart nex gen sales methodologies inside the office technology space, better known as the copier channel.

In a previous post, Sales Transformation… The Key To Success As A Copier Sales Rep I speak to how copier sales reps must transform themselves. They must take it upon themselves to innovative inside a very laggard channel, the copier channel.


During this past 18 months I have been blessed. In life, plain old shit happens! The spring of 2015, I found myself in a position where shit happened. We all face challenging times in life. We can either let it consume us and fade into a downward life spiral or we can use it as a launching pad to reinvent, reinvigorate and reignite passion; a passion to challenge ones mindset and skill set to start something new. A special shout out to my very good friend who started his journey at the same time Scott MacGregor, at SomethingNew.

I have had the fortunate experience of meeting many amazing people throughout my lifetime. A special thank you to my close friend and business partner Darrell Amy. Hands down one of the most genuine, authentic and caring individuals I know. His belief in me and more importantly his ability to push me out of my comfort zone, I am forever grateful!


Evolve or perish! Two words being thrown at sales reps all over the world. Evolve to me means trying something new, adapting, adopting and constantly being on the look out to improve everything about what you do.

With the support of Darrel Amy, my business baby was born! The Social Sales Academy as we are fully committed to helping sales teams integrate social selling aspects into the sales process to ignite and fuel net-new business. We want you to get results. We’re passionate about doing this the right way.

The Social Sales Academy was launched based upon the success I had as a copier sales rep in the Los Angeles marketplace (one of the most competitive in the United States) integrating all aspects of social into my sales process.


During this past 18 months I have been blessed. I have had the fortunate experience in meeting astonishing people all over the United States, the United Kingdom as well as Australia as I shared my story; providing help to sales teams as they build their digital sales presence.

Of all the people I have met, the one who stands out the most, the one who hands-down impacted my life is none other than Keenan. I was drawn to and connected with Keenanafter reading his book Not Taught the winter of 2015. His personality and how he delivers his message closely aligns with me, my style and who I am.

Keenan has been my inspiration, my mentor (yes he does give a shit) and once I met him my sounding board. I am here to tell you all, if you want to experience success in any capacity, you owe it to yourself to find great mentors; listen and learn from them.


I never have a problem asking for help. I reached out to Keenan and asked to speak with him. We shared a few personal stories and he blessed me for spending my entire career inside the copier channel. Keenan took notice of the few blogs I had written and asked me one simple question, “Who is your target market?” Quite a simple answer, “The copier channel”. Those who know Keenan, know he blogged every day for years as he told his story.

“So there you go” Keenan mentioned. He directed my focus to blogging directly to the copier channel.

Keenan lit the fire inside of me as I took our conversation as a personal challenge. Keenan stressed to me one word, consistency. If I wanted to make a difference inside the copier channel then you must consistently blog, educate, ignite and inspire the channel to take action. Become a “change creator” Keenan so eloquently said to me.

He gave me the moral support and the gentle nudge I needed to make blogging habitual. As 2017 comes to a midpoint, I have written well over 100 blogs and I owe it all to Keenan.

One day I get a direct message inside Twitter from Keenan, “What is your address, I would like to send you a personalized copy of my book.” Inside it reads, “Keep up the good work. I see the changes already. Boom!”

Keenan didn’t have to do any of this for me but he did. This is why I am forever grateful to Keenan. Our paths crossed for a reason because of something Keenan talks about frequently… You must give a shit. Plain and simple, you must give a shit. He cared enough that when I asked for some help he imparted some knowledge bombs on me.

Blogging, inspiring with insights and the impact Keenan has had on me has helped me successfully maneuver inside the copier channel all over the world. It has afforded me the opportunity to speak at various industry events all over the United States and Australia while coaching dealerships of all sizes throughout the world.


To say social doesn’t work is an understatement. You see, social does work. There is a shit ton of noise out there confusing us all as to what is the “right way” to do social. I made social my own. I stayed true to myself! My authenticity, my genuine nature, my speaking from the heart, my “telling it like it is attitude” has gotten me to where I am today.

Keenan, you are the man in my opinion. I am forever grateful for the conversation 18 months ago. I love the fact you stay true to yourself and your beliefs. We have similar thoughts in that we give without expecting anything in return.

I admire what you do as you have become a one man wrecking crew, as with myself; in our quest to improve the lives of salespeople all over the world.

Our conversation and you challenging me has led to speaking engagements all over the world. I have been on #timtalks with Tim Hughes, been given shout outs by Lee Bartlett (No.1 Best Seller), Tony HughesGraham HawkinsBernadette McClellandJack KosakowskiBarbara GiamancoChris Spurvey; podcasts with Noah Goldman and Donnie Tuttle (sorry if I left others out).


I love what I do plain and simple. I deliver my message, my coaching and my training by staying true to myself. I am not going to sell out and will not please everybody. My goal and commitment is to change the life of one sales rep day by day.

June 25th 2017 this was posted…

The Daily Sales, operated by Daniel Disney Their content reaches millions of sales professionals across the globe every single month!! With over 100,000 followers they are one of the largest networks of sales professionals online. Through polls held on The Daily Sales social media pages to their audience of over 120,000 and along with quality of content shared (books, blogs, podcasts, videos, posts) compiled was the ultimate list of the top 50 sales experts & influencers of 2017. This isn’t a list based on random social scores or how much someone is posting on social media, it’s based on who YOU follow and who YOU believe deserve to be on this list.

Check out who is number 42…


I share this with you all for one reason and one reason only – you all have the ability to change your lives. It is believing in yourself, staying to yourself and not allowing the voices of others take you down.

We all have stories to tell. We all have a voice and the message needs to be told our way, your way; your unique way as you help to change the lives of those around you.

I know you have it in you. If a 52 year old can reinvent and repackage himself then I trust you can do it. Trust me it will change your life!

I hope this inspires you to take action. You owe it yourself and your family!


I understand where you all are coming from. I have walked a day in a life of your shoes and still do on a daily basis.

I am fully committed to helping your sales team integrate social aspects and modern strategies into your current sales process to grow net-new business. I want you to get results. This is why I am passionate about doing this the right way, the genuine way!

In 2016, Larry was recognized by ENX Magazine, “The Difference Maker” as someone who is making a difference inside the copier channel. Larry is passionate about helping sales reps succeed in creating their online brand image

You can find more blog posts inside the Social Sales Academy website.

I appreciate getting the opportunity to share my LinkedIn stories. Integrating the use of LinkedIn was my “game-changer” in the highly competitive copier world. With great pride I transform, coach and inspire B2B Office Technology Sales Professionals to grow net new business by helping them tell their story and communicate integrating the use of social. My commitment is to help office technology dealers thrive in a changing marketplace. You can follow me on LinkedInTwitterSocial Sales Academy and on my podcast at Selling from the Heart.



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