A Better Alternative To the Buyer’s Journey?

What if the way we think about Buyer’s Journey is upside down?  Smart marketing and sales teams collaborate to map out the buyer’s journey, thinking about how they can provide the right information to buyers at the right time during their decision making process....

Building a Curiosity Culture

“Curiosity is recognizing a gap in our knowledge about something that interests us, and becoming emotionally and cognitively invested in closing that gap through exploration and learning.  Curiosity often starts with interest and can range from mild curiosity to...

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