Selling From the Heart Champions are sales professionals and their leaders who passionately demonstrate the values of selling from the heart: being authentic, genuine, honest, and willing to do the hard work to serve their clients.

Byron Shaw

Byron is still viewed as new blood. That’s because Byron isn’t the traditional Sales Manager who has been given a Channel gig because it is viewed as easing into retirement. The Channel Manager of old effectively implemented a “stack em high and watch em fly” mentality. However Byron says that today’s Channel leaders must inspire, facilitate, and be the conduit between Vendor, Partner and Customer. We must show the Channel Partner how to make profit, find efficiencies and become their trusted advisor. More than ever, Byron relies on an old quote that is even more relevant today than when it was written. He says it’s his mission to “know the way, goes the way and show the way”

More Selling From the Heart Champions

Get Inspired Daily

I know selling can be hard. I'd like to help keep you motivated.

Each morning you'll receive a brief email with ideas to inspire your success. 

Enter your email below and I'll add you to the list.

To your success,


You are subscribed. Check your email for the welcome message.