Selling From the Heart Champions are sales professionals and their leaders who passionately demonstrate the values of selling from the heart: being authentic, genuine, honest, and willing to do the hard work to serve their clients.

Marcus Cauchi

Marcus works with CEOs & Channel Chiefs of technology vendors who recognize that success is not a function of having dozens of channel partners who occasionally uncover a piece of business, but rather it’s a function of having a handful of select partners who share a common vision, have common goals, and can be counted on to work collaboratively to effectively, efficiently, and consistently uncover new opportunities. Marcus is bold and gets to the heart of what matters within Channel Sales. A quote, “My role is to challenge readers with tough, insightful questions and shine the spotlight on complacency, lazy management thinking and leaders who tolerate non-performance.”

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