Selling From the Heart Champions are sales professionals and their leaders who passionately demonstrate the values of selling from the heart: being authentic, genuine, honest, and willing to do the hard work to serve their clients.

Roderick Jefferson

Roderick is a true Selling From the Heart Champion. While he’s a leading expert in sales and marketing technologies, he’s passionate about authenticity. Spend a few minutes with him and you’ll hear the words, “Hope is not a strategy!” As a leader in the sales enablement world, he brings substantive expertise to his clients. Roderick is as genuine as they come.

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