Recently I enjoyed talking with Todd Cohen on the Tuesday Toddcast. We discussed how sales reps can adapt to incorporate social to drive more success. I think you’ll enjoy this interview.

Social Sales is a Culture Shift

You can’t teach an old dog new tricks in a day. Neither can you take a sales force which has been doing things one way for years and have them change with a one-time training event. It is a cultural shift. It takes time. It requires leadership. It won’t happen overnight, but if you do it correctly, the results will be long-lasting.

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