Bring Authenticity and Substance To the Sales Profession

A Crisis of Trust

In the quest to hit the number, the sales profession has been riddled with inauthenticity and shallowness. It’s no wonder that only 3% of buyers said that they trusted salespeople!

How do you get appointments and close deals in this vacuum of trust?

The absence of trust creates significant challenges for businesses that want to grow. Traditional training in prospecting, closing, and objection handling plays a role. But without trust, the best tactics in the world will fail.

The Solution: Authenticity + Value

To build trust sales people need to blend authentic relationships with meaningful value. However, as we've trained sales reps on three continents we've noticed that reps struggle to build genuine relationships with clients and prospects. Even more, they struggle to articulate their value proposition. Change these two dynamics and you change your results.

Build Authentic Relationships

Trust comes from authentic relationships. We believe anecdote to mistrust is authenticity. The skill of building genuine relationships creates client loyalty, increases referrals, maximizes win rates, and improves profits.

Value Alignment

Trust is eroded when sales reps struggle to articulate their value proposition. When salespeople can express a value proposition that aligns with the prospect's values, the end result is more trust. This creates better conversations, higher close rates, and improved user adoption.


The Book That Started The Revolution of Authenticity

Get the Book

Discover the best-seller that is sparking a revolution of authenticity and value in the sales world.

A Growing Movement

We're witnessing a growing movement of sales leaders and professionals that are committed to being authentic and adding value.

Take the Next Step

Bring Us To Your Company

Imagine what could happen if your sales reps developed authentic relationships with prospects and clients while clearly articulating their value proposition? We can help with workshops, coaching, and consulting.

Bring Us To Your Channel

Would you like to increase sales performance and client retention in your channel partners? Let us work with you to deliver a program that  will drive results while increasing your goodwill with partners.

Invest In Yourself

Ready to take your sales career to the next level? Come to a Selling From the Heart Personal Retreat. You’ll hone your value proposition, upgrade your online presence, develop relational sales skills, and leave with a plan.

Are you ready to make 2020 the best year ever? We'd like to help you kick it off. Fill out the form below to learn more.

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