How do you create value as a sales professional? Our friend, Anthony Iannarino believes that sales conversation is the only vehicle you have for value creation. In this episode, you’ll discover the type of conversation that adds value. You will discover the power of being one-up as you deeply care about your prospects and the results they achieve.

Sales Leaders: Breakthrough to the next level of success and fulfillment by creating an authentic sales culture. Get the mindset, skillset, and toolset at the Breakthrough Sales Leaders Retreat, on October 20, 2022. Larry and Darrell will be joined by Dave Sanderson to create a powerful event. Learn more and register at

Get Inspired Daily

I know selling can be hard. I'd like to help keep you motivated.

Each morning you'll receive a brief email with ideas to inspire your success. 

Enter your email below and I'll add you to the list.

To your success,


You are subscribed. Check your email for the welcome message.