Authentic relationships need to be combined with authentic value. You can have a great relationship with your prospect or client, but if they don’t see your ability to deliver an outcome that is meaningful to them, the deal won’t go anywhere. In this episode, Larry and Darrell discuss the importance of understanding the business outcomes your prospects desire. You’ll be challenged to think about new ways to uncover and communicate value.

Send Out Cards

Get Inspired Daily

I know selling can be hard. I'd like to help keep you motivated.

Each morning you'll receive a brief email with ideas to inspire your success. 

Enter your email below and I'll add you to the list.

To your success,


You are subscribed. Check your email for the welcome message.