Larry and Darrell explore the art of opening up genuine conversations by listening to what your clients and prospects are saying–in person and online. In this episode, we explore the importance of paying attention and responding genuinely to drive conversations.

Show Resources

Bernadette McClelland, The Art of Commercial Conversations, When It’s Your Turn To Make a Difference
We LOVE this book. Every sales rep that wants to sell from the heart needs to pick up a copy of this book and savor it one paragraph at a time. This book offers a wealth of wisdom for today’s sales rep.

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