It could be said that sales is the art of initiating and driving conversations.Mary Schmid is here to coach us on how to up our conversational game. She’s the author of Make or Break Conversations: How Smart Financial Professionals Land New Clients and Keep Them for Life. She brings her studies of the neuroscience of conversation to very practical tips that will help you quickly build and sustain trust. You’re going to love how she coaches us to open new conversations. Grab a pen and a notepad for this episode!

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