Every sales rep knows the story of the company and the story of their products. But in a sea of sameness, one of the best ways to differentiate yourself is to know your own backstory. In this episode, you’ll discover the power of understanding your backstory. You’ll learn how to bridge your backstory with unique, differentiating value that can help you win.

A huge tip of the hat to Bernadette Jiwa, author of Story Driven: You don’t need to compete when you know who you are. You’ll love this book!

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