• Author Bio
  • Book Bio
  • Testimonials
  • Target Audience
  • Book Excerpt
  • Interview Questions
  • Downloadable Author & Book Photos

Author Bio

Larry Levine is the international best-selling author of Selling From the Heart and the co-host of the Selling From the Heart Podcast. With 30 years of in-the-field sales experience within the B2B technology space, he knows what it takes to be a successful sales professional.

Larry has successfully sold to customers ranging from up-and-down the street accounts to Fortune 500 companies. In the fall of 2013, Larry became a corporate major account rep for a Japanese OEM in Los Angeles, California, one of the most competitive markets in the United States. Hero walked into a zero base opportunity with no current customers. By using the strategies explained in Selling From the Heart, he booked over $1.3 million in new sales in 2014, leaving behind a $1.6-million pipeline for the next rep to develop.

Larry now coaches and inspires sales leaders and their teams to do what he did. Since 2015,

Larry Levine Larry has coached sales professionals across the spectrum of tenured reps to new millennials entering the salesforce. Both appreciate the practical, relevant and “street–savvy” nature of his coaching.

In a world full of empty suits, Larry is passionate about helping sales reps succeed by getting valuable before they get visible. He helps sales teams understand the true value they bring to the market. Then he helps them get visible by combining traditional sales techniques with new social selling strategies.

Larry lives in Thousand Oaks, California where he is actively involved in Kiwanis and other local non-profits.

Book Bio

Sales has changed in the last 30 years. Gone are the days of manipulative and pushy sales people who rely on charm to get sales.

Selling From The Heart is the new economy where relationships matter and old-school techniques just don’t work anymore.

Relationships matter in business. It is what will fuel your sales funnel and allow you to reach your sales goals.
Social media is a great place to develop those relationships that lead to sales and Larry teaches you how to do in a natural way.

Let Larry Levine show you how not to only be yourself, but your best self and succeed!

Author: Larry Levine
Category: Business/Sales
Print ISBN: 9781720220138
Publisher: RTI Publishing House

Our sales team spent a great day with Larry and it was thought provoking, engaging and interesting. Larry is genuine and his goals for our day not only made us think, but will make our sales efforts more thorough and authentic.

Colleen O'Donnell

Vice President, Regional Manager, Insight Financial Services

We can talk to many wins where both channel and direct have won sales. Because they were able to define their LinkedIn prospecting process in association with the traditional methods they were able to start having a meaningful conversation. Which in the end turned into sales.

Hari Tharmakumar

National Channel Manager EID Electronic Imaging Division, Toshiba Australia

He was without doubt, one of the top “trainers” I’ve ever worked with over the years. His energy held the room’s attention for the full day. He was tireless, thought provoking, engaging, challenging and fairly entertaining too. The team could relate to him because as he says, he has walked in their shoes.

Harry Spaight

VP of Sales, HGI Technologies

Who Should Read this Book

Sales Professionals

Sales Leaders

Presidents and CEO's

Small Business Owners

Those Interested in Learning About Sales

Book Benefits

  • Learn to sell naturally
  • Learn how to use Social Media to generate leads
  • Increase customer retention
  • Use the power of relationships to build your sales
  • Make difficult conversations easy
  • Get and keep the right customers

Book Excerpt

Chapter 10: No More Empty Suits

“To be successful, you have to have your heart in your business and your business in your heart” Thomas Watson, Sr.

Unfortunately, in the sales world today, there are a tremendous number of empty sales suits. The sales profession can do better than they’re doing. The issue boils down to misalignment. Most in sales are misaligned with their inner self, which tends to lead to chaos. It’s hard to become the best version of yourself if you have no clue or can’t identify with who you are. Your prospects are smart. Your clients are even more intelligent. They can smell commission breath a mile away.

Sales Professionals Don’t Reek Of Commission Breath

Commission breath is the ultimate sales buzz-kill. It ruins a sales meeting in seconds and plagues the offenders immensely.

Commission breath describes a sales rep who’s so hungry for a deal that they will say or do anything just to get it. They crave commissions so badly that prospects smell it on their breath a mile away. They’re a shark in a suit, circling around red sales meat!

These sales reps are constantly in beast mode. They’re always on the prowl, hunting and lurking for any opportunity to pounce on a sale. Their modus operandi is quite clear… make a deal, grab their commission and move onto the next sales kill. They’re more interested in the commission than the relationship.

Commission Breath Is A Foul Odor

Your clients are way too smart and can immediately smell commission breath. Showing up, spewing and spraying insincere sales jargon; reeking of commission breath will instantaneously kill a deal. Sales reps who start off a meeting talking about how great they are, stink up the business environment. Sales reps who push their services stink up the business environment. Sales reps who are self-centered, providing reason after reason why you need to do business with them stink up the business environment.

Curing Commission Breath

The dishonesty by these commission-breath sales reps has caused the sales profession to suffer collectively from disparaging names such as ‘snake oil,’ and the infamous ‘used-car salesman.’

This can be cured by adopting a selling from the heart lifestyle. Selling from the heart professionals genuinely care about their clients. They give a rip and love to serve as they help their clients get their best outcome. Selling from the heart sales professionals become absorbed with their clients’ needs and not their own.

Selling from the heart is not a fad. It’s not a strategy. It’s a way of life.

Interview Questions

  1. In what ways has sales changed from 1980 to today?
  2. Why is the best version of you critical to your sales success?
  3. What does it mean to be an empty suit?
  4. What does it mean to lead with the heart and not the wallet?
  5. What will the readers learn when they read Selling From The Heart?
  6. What is a sales manifesto?
  7. Why Value before Visibility in sales?
  8. What is your favorite chapter of the book?
  9. How do you see servant leadership fitting inside the sales world?
  10. Why do you think sales people in general struggle with articulating their value?
  1. What is the biggest mistake you see in sales today?
  2. How do you build trust with your clients?
  3. Why stories inside of sales? How does this relate to a sales professional?
  4. What do you want to be remembered for?
  5. Why is Social Media important in sales?
  6. How do you get rid of sales chaos?
  7. How do you brand yourself in sales?
  8. How does mindset work in sales?
  9. What does consistent prospecting look like?
  10. Love the quote, “Sales reps have hypnotized themselves into believing what they aren’t doing doesn’t work”, how did you come up with this and why?

Downloadable Photos & Images

I appreciate requests for photographs for press use. Email and let us know where you post your article so we can link to it. Thank you.

Larry Levine - Full

Book Laying Down

Book to Right

Larry Levine - Close Up

Book to Left

Front Cover

Are you ready to make 2020 the best year ever? We'd like to help you kick it off. Fill out the form below to learn more.

  • This field is for validation purposes and should be left unchanged.

Get Inspired Daily

I know selling can be hard. I'd like to help keep you motivated.

Each morning you'll receive a brief email with ideas to inspire your success. 

Enter your email below and I'll add you to the list.

To your success,


You are subscribed. Check your email for the welcome message.