Selling From the Heart Workshop

Empower Your Sales Team To Bring The Best Version Of Themselves To Their Clients and Prospects.


  • Inspire authenticity

  • Clear vision and values for each rep

  • More effective prospecting

  • Happier clients


  • Sales Professionals

  • Executives

  • Marketing Professionals

Did you enjoy reading Selling From the Heart? Nurture and empower authenticity in your sales culture to help your team drive better sales resulting in higher client retention.

In a skeptical world where buyers don’t trust salespeople, imagine what this could mean to your results if your sales team were more authentic? In this motivating event, your sales reps discover their authentic self and learn how to bring authenticity into every stage of the buying process. When sales reps bring their authentic self to work, they develop trust, enabling them to build deeper bonds with prospects and clients. The end result: more business, better client retention, more referrals and less turnover.


  • Power of Authenticity
  • Authentic Prospecting Strategies
  • How To Develop Deep Relationships With Clients
  • Filling The Empty Suit
  • Servant Leadership in Sales

Our sales team spent a great day with Larry and it was thought provoking, engaging and interesting. Larry is genuine and his goals for our day not only made us think, but will make our sales efforts more thorough and authentic.

Colleen O'Donnell

Vice President, Regional Manager, Insight Financial Services

We can talk to many wins where both channel and direct have won sales. Because they were able to define their LinkedIn prospecting process in association with the traditional methods they were able to start having a meaningful conversation. Which in the end turned into sales.

Hari Tharmakumar

National Channel Manager EID Electronic Imaging Division, Toshiba Australia

He was without doubt, one of the top “trainers” I’ve ever worked with over the years. His energy held the room’s attention for the full day. He was tireless, thought provoking, engaging, challenging and fairly entertaining too. The team could relate to him because as he says, he has walked in their shoes.

Harry Spaight

VP of Sales, HGI Technologies

Format Options

Our training programs can be customized to your specific needs.

On Site Workshop

  • Prestudy
  • Management Meeting
  • 1 Day Onsite Workshop with breakout sessions
  • 6 Coaching calls to execute the plan
  • Monthly Management Roundtable

Online Workshop

  • Prestudy
  • Management Meeting
  • (6) Weekly Webinar Training Sessions with action items
  • 6 Coaching calls to execute the plan
  • Monthly Management Roundtable

Each Participant Will Receive

  • Course Materials Binder
  • LinkedIn Profile Worksheets
  • Social Action Plan
  • Selling From the Heart book

Our Training Philosophy

Start With the Heart

Real change in sales results starts with the heart. We need to peel away the layers of sales tactics to get to the root issues of the heart: authenticity, belief, and values. This is where true motivation comes from. Tactics are OK, but to affect real change, we need to get to the heart of the matter.

Don’t Pull Punches

Sometimes you need someone to say the things that others are afraid to say. When you engage me, you will get a raw, relatable and right to the heart of the matter. I don’t sugar-coat the truth. I’ll be tactfully honest and courageously transparent with your sales team.

Make It Real

Philosophy and ideas only get you so far. The real question lies with, “Does this work in the real world?” When you engage me to speak I’ll captivate the audience using real-world stories to capture their attention, get them to think and bring practical application to the skills they are learning.

Inspire Immediate Action

Knowledge that stays in the training room is useless. Every presentation includes multiple action items. Where possible, I like to get sales people taking action during the session itself. Each session will include practical action items that participants can do and managers can inspect.

Get Real, Get Results!

More Credibility

Differentiate your sales team as trusted advisors that can add value.

Higher Client Loyalty

Socially surrounding the client base with multiple relationships in each account helps protect the base.

More Referrals

Combine the networks of your current clients with new sales strategies to get more referrals.

More Cross Selling

Nurturing relationships of trust with clients sets the stage for cross selling additional services.

Are you ready to make 2020 the best year ever? We'd like to help you kick it off. Fill out the form below to learn more.

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