They say that actions speak louder than words, so when Larry asked me to write a personal character reference for this book I knew I had to take action. You see that is what Larry does – he inspires action.

I have seen this first hand at a partner conference where he took a room full of seasoned (read skeptical) copier business owners from “social media has no place in my business” to “I need to get back and maximize how my sales reps are using social media” – it’s a sight to behold.

If you engage in any kind of social media activity with Larry, whether LinkedIn or Twitter, you can rely on him to reply with a thoughtful response  – he really does walk the talk, every single day.

If I were to sum up my personal experience of Larry I would say he is authentic, genuine, and one of the few people who has cracked the social selling code.

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