In this book you are going to find many of the keys too success in sales. You’re going to learn to embrace who you are and to do the hard work that always results in success and results. More importantly, you are going to learn to sell from the heart, caring being the killer app in sales. If you want to learn how to improve your sales, the best place to start is from someone who has successfully sold what others perceive to be a commodity. Larry Levine’s book is worth your time, you attention, and should be applied with a great sense of urgency.