From a Sales Career Crisis to a Global Movement

In 2015, Larry Levine asked a simple but powerful question: "What if sales professionals stopped pretending and started being real?"

After more than 30 years selling in the B2B technology space, Larry had seen it all — the empty suits, the scripted pitches, the manipulation tactics that left both buyers and sellers feeling hollow. At age 50, after losing a corporate position, he faced a pivotal crossroads. Rather than retreating, he chose to reinvent.

He prospected his way to over $1.3 million in new business in one of the country's most competitive markets — not with tricks or tactics, but by being genuinely himself. That experience crystallized into a book, Selling From the Heart, and a message that resonated with thousands of sales professionals worldwide.

Around the same time, Darrell Amy was building a reputation as a growth strategist, helping companies align sales and marketing through his Revenue Growth Engine framework. With over 20 years of experience, Darrell understood that sustainable revenue growth required more than processes — it required trust.

When Larry and Darrell connected, the spark was instant. They shared a belief that the sales profession was broken — not in its mechanics, but in its soul. Together, they launched Selling From the Heart as a company, a podcast, and ultimately a movement.