Trust is the currency of business. How do you build trust? Our friend, Mark Hunter, author of A Mind For Sales, believes the key is authenticity. In this conversation we’ll talk about the power of authenticity to build trust, increasing close rates, speeding up sales cycles, and creating more fulfillment.

Over the years technologies like email, texting, and #slack have led many sales professionals into faceless interactions with their prospects, clients, co-workers, and partners. Today’s guest, Ethan Beute, believes that it is time to end the era of faceless communication. He’s the author of Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience. He’s also the Chief Evangelist at BombBomb. In this episode we explore why sales professionals must resolve to end faceless interaction. Ethan shares practical ways reps are doing this with video.

Sales is about helping people make progress, according to our guest, Bob Moesta. He’s the President & CEO of the Re-Wired Group and author of Demand-Side Sales 101. We discuss how buyers don’t buy products. Instead they hire them to complete a job to be done. Join us for this fresh perspective on the role of selling.