New Year, New Promises, Same You?
New Year, New Promises, Same You?
“Sometimes people don't understand the promises they're making when they make them.”
John Green, The Fault in Our Stars
I believe this quote should stop you dead in your tracks, possibly even becoming your wake-up call.
Why am I saying this? Because salespeople make promises every single day, often without realizing the full weight of what they’ve just committed to.
What I'm referring to aren't just the spoken promises but the unspoken ones, the subtle ones and the behavioral ones.
When you say, I’ll follow up, you’re promising reliability. When you say, we’ll take care of you, you’re promising trust.
When you say, this will solve your problem, you’re promising impact. When you say, I’ll get back to you, you’re promising respect.
Most salespeople don’t fail because they lie. They fail because they underestimate the promises they’re making.
Every meeting sets an expectation, every email sets a standard, and every interaction creates a memory.
Your clients and prospects aren’t just listening to what you say, they’re watching how you show up after you say it.
Deeply reflect upon this for a moment...
- Do your actions consistently match the promises your words imply?
- Have you ever overpromised and underdelivered?
- Are you conscious of the trust withdrawals you make when you don’t follow through?
- What promises are your clients assuming you’re making without you ever saying them out loud?
Your intentions don’t matter nearly as much as your consistency.
You don’t build trust by being charismatic in the moment. You build trust by honoring the promises embedded in your behavior, especially the small ones.
Salespeople who win in the long-term aren’t perfect, they’re hyper aware.
Aware that...
- Every commitment costs trust if broken
- Every shortcut compounds distrust
- Every promise, spoken or implied, must be earned daily
Are you making promises you’re truly willing to live up to or promises your future self will resent having to keep?
Your reputation isn’t built on what you say in the moment, it’s built on whether the promises you make today still hold up tomorrow.
Buckle up as our journey together may get a bit rocky, turbulent and direct.
Why Different Results Require an Uncomfortable Look in the Mirror
The calendar has flipped to a new year. The champagne has fizzed and the motivational posts are flooding your social media feeds.
You're seeing this... New year, new goals, new hustle, and new results, and yet... Deep down inside, there’s a quiet voice asking the question many don’t want to answer... What if this year looks exactly like last year because nothing changes?
I mentioned to you that it was going to get a bit rough and extremely direct.
The sales profession is full of talented people who talk about change every January and then quietly return to the same behaviors by February.
Same excuses, same patterns, same pipeline panic sets in by the end of Q2 and well, the same frustration by the end of the year.
However, every year, we convince ourselves that this is the year it will be different.
Folks, we all know, hope is not a strategy. Motivation is not transformation, and intention without execution is pure self-deception.
Let's call our time together your mirror moment.
I'm not referring to the kind where you check your hair and move on but the kind where you stop, stare, and ask questions that make you uncomfortable enough to change.
The Hard Truth Most Salespeople Avoid
If you’re honest, the problem isn’t the market, it’s not the economy, it’s not your price, it’s not your product, and it’s not even your prospects.
You know what it is? It’s the version of you that keeps showing up the same way and expecting a different outcome.
Albert Einstein famously called that insanity, and yet salespeople do it every year.
Same prospecting habits, same conversations, same lack of preparation, and same comfort zone disguised as experience.
Then many of you act shocked when your results don’t change.
What specifically are you doing differently this year that forces a different result?
Not hoping, not wishing, not promising, just plain old doing.
Are Your Goals Honest or Just Safe?
Most sales goals are comfortable, safe, and easy to achieve.
If your goals don’t scare you, they’re not big enough.
If your goals don’t require you to grow, they’re not challenging enough.
If your goals don’t push you out of your comfort zone, they’re not bold enough.
Comfort kills, ego blinds, sales growth demands more.
The Uncomfortable Path to Sustainable Sales Success
One can choose to go back toward safety or forward toward growth. Growth must be chosen again and again; fear must be overcome again and again.
Growth requires discomfort.
Growth requires change.
Growth requires you to confront the version of yourself that has been holding you back.
If you want different results, you have to be willing to do things differently.
You have to be willing to make and keep promises that challenge you.
You have to be willing to look in the mirror and see the truth about your habits, your mindset, and your actions.
The Power of Consistency
Success is nothing more than a few simple disciplines, practiced every day.
Consistency is the key to transformation.
It's not about making grand gestures or setting lofty goals.
It's about showing up every day and doing the work.
It's about making and keeping promises, even when it's hard.
It's about being the person your clients can rely on, day in and day out.
Your Call to Action
As we embark on this journey together, I challenge you to:
- Reflect on the promises you're making and whether you're truly willing to keep them.
- Set goals that push you out of your comfort zone and require you to grow.
- Take consistent, intentional actions that align with your promises and goals.
- Embrace discomfort as a sign of growth and opportunity.
Remember, the only thing standing between you and the success you desire is the version of yourself that refuses to change.
Are you ready to make and keep the promises that will transform your sales career?
Let's get to work.
Carmen Cruz
Larry Levine is the author of "Selling From the Heart" and a recognized expert in trust-based selling. With over 20 years of experience, he helps sales professionals and organizations build authentic relationships that drive sustainable growth.
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