Amy Franko - Be Genuinely Consultative to Help Clients Achieve Their Vision

Welcome to the Selling from the Heart podcast with Darrell Amy and Larry Levine as they sit down with Amy Franko, a sales leader who built a successful B2B career with IBM and Lenovo before pivoting to entrepreneurship with a focus on sales consulting, training, and leadership excellence. Amy is also the author of The Modern Seller.

Amy's insight on selling from the heart is centered on sincerity and substance. Not only must salespeople be genuinely consultative to help clients make decisions, but they must also be able to "bring the goods" and have the business acumen that allows them to make smart recommendations. Amy also provides suggestions so sellers can determine if their approach is actually consultative.

HIGHLIGHT QUOTES

Consensus building does not mean agreement, it's a compromise - Amy: "The idea of consensus building, and the consensus isn't necessarily 100% agreement. You have a room of 5, 8, 10 people that are involved in maybe a very complex opportunity, the odds of every single one of them agreeing on everything is really small."

"There are tradeoffs that have to happen or maybe some difficult conversations and we as a sales professional or sales leader in that conversation, we can actually guide that and help them to have those conversations and make those tradeoffs so they can get to a point where they could make a decision."

Create a question bank before every sales conversation - Amy: "Before you get every conversation, having that mindset of how can I best help the customer, how can I best serve the customer? The great question is an excellent place to start and I often encourage my clients to create a question bank. You only need maybe 3 or 4 questions to go into any sales conversation. They have to be the right questions, but that type of individual prep."

Connect with Amy and get The Modern Seller:
Amy Franko: https://www.linkedin.com/in/amyfranko/
Website: https://amyfranko.com/
Amazon: https://www.amazon.com/Modern-Seller-Increase-Impact-Economy/dp/1945389621

Learn more about Darrell and Larry:
Darrell: https://www.linkedin.com/in/darrellamy/
Larry: https://www.linkedin.com/in/larrylevine1992/
Website: https://www.sellingfromtheheart.net/

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