How Hospitality Elevates Sales featuring Simon Hares

In this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Simon Hares, founder of SerialTrainer7, to explore how hospitality principles can transform the sales process. Simon explains the Five Pillars of Hospitality—anticipation, trepidation, inspection, fulfillment, and evaluation—and how they align with creating a memorable client experience. He discusses how care, attentiveness, and proactive service, hallmarks of the hospitality industry, can lead to stronger client relationships, better communication, and increased sales success. Key insights include how to address clients’ concerns, create genuine connections, and deliver more than what clients expect.

Simon Hares is the founder and lead trainer at SerialTrainer7, a training and development consultancy. He specializes in sales training, leadership development, and coaching. With a background in sales and management, Simon provides tailored training solutions to help businesses improve their sales performance and develop their leadership capabilities. He is known for his engaging training style and practical approach to skill development.

SHOW SUMMARY

In this insightful episode, hosts Larry Levine and Darrell Amy are joined by Simon Hares, founder of SerialTrainer7, to explore how the principles of hospitality can significantly enhance the sales experience. Simon shares how applying core hospitality values, like care and attentiveness, can lead to exceptional client experiences and improved sales performance.

KEY TAKEAWAYS

The Intersection of Sales and Hospitality: Learn how principles from the hospitality industry, such as ultimate care and attentiveness, can be applied to sales to create better client experiences.
Client Anticipation and Trepidation: Understand the psychological stages clients go through during the sales process and how to address their needs and concerns effectively.
Sales Inspections: Explore the importance of allowing clients to "inspect" your offerings and how to confidently handle their queries and objections.
Hospitality's Five Pillars: Delve into the five pillars of hospitality—anticipation, trepidation, inspection, fulfillment, and evaluation—and their relevance to the sales process.

QUOTES

“The role of a salesperson is to give the client exactly what they want and more of what they didn’t realize they needed.”
“When you shine the light on others, watch what starts to happen.”
“Hospitality shares a word with hospital and hospital is defined as ultimate care.”
“Clients want to do the same fact-finding with us that we do with them.”

FOLLOW THE CONVERSATION

Simon Hares LinkedIn

Learn more about Darrell and Larry:

Darrell's LinkedIn: Darrell Amy

Larry's LinkedIn: Larry Levine

Website: Selling from the Heart

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