Paul Caffrey - The Importance of Sales Preparation

In this episode of Selling From The Heart, hosts Larry Levine and Darrell Amy are joined by Paul Caffrey, the co-author of the book "Work Before The Work: The Hidden Habits of Elite Sales Professionals That They Use to Outperform the Competition." Paul has spent the past 14 years mastering the sales profession and is trusted by some of the world's biggest brands and most innovative scale-up tech companies.


Paul shares his insights on sales preparation and how it can help sales professionals outperform their competition. He discusses the importance of developing a growth mindset, setting goals, and planning your day. Paul also shares his thoughts on the role of authenticity in sales and how it can help build trust with customers. Additionally, he discusses the six habits that elite sales professionals use to achieve success.


HIGHLIGHT QUOTES
Importance of clarity in sales - Paul: "You have to speak about outcomes. You need to be that visionary to bring people along with you. But if you're not clear on what you expect and how you expect it to be done, can you prospect and find some opportunities or can you work that territory means a hundred different things to a hundred different people. And again, yes, specificity, it just means that you're able to then row in the right direction.”




Connect with Paul and get his book:
LinkedIn: https://www.linkedin.com/in/paulcaffrey/
Book: https://www.amazon.com/Work-Before-Professionals-Outperform-Competition/dp/1774583003/


Learn more about Darrell and Larry:
Darrell | Larry | Website


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