The Greatest Sales Question Ever Asked with Brent Long

In this episode of Selling from the Heart, Larry Levine and Darrell Amy chat with Brent Long, founder of Long on Life, about the transformative power of heart-centered sales. Brent introduces the greatest sales question ever asked, “Do you want to be healed?”, and shares how authenticity, compassion, and meaningful questions can build trust and foster lasting success in sales.

Brent Long is the founder of Long on Life, an organization dedicated to helping individuals and businesses unlock their true potential through the practical wisdom of Jesus Christ. With decades of experience coaching sales teams and business owners, Brent is passionate about transforming the traditional image of salespeople into authentic, caring superstars. A former football coach and long-time straight commission earner, Brent brings unique insights into the demands of high performance. Alongside his wife Kelley, Brent advocates for adoption, runs a 32-acre retreat called Longhaven, and dedicates his life to service, family, and faith.

SHOW SUMMARY
In this episode of the Selling from the Heart podcast, Larry Levine and Darrell Amy are joined by Brent Long to explore heart-centered sales and the transformative power of compassionate questioning. Brent introduces the concept of the "begrudging heart" in sales and explains why the question "Do you want to be healed?"—rooted in the teachings of Jesus—is the greatest sales question ever asked. By focusing on authenticity, genuine care, and emotional impact, Brent shares how to build trust and create lasting success in sales. This episode highlights how asking meaningful, heart-centered questions can redefine relationships and foster authentic connections.

KEY TAKEAWAYS

Heart-Centered Sales: Genuine authenticity and compassion are the cornerstones of successful sales relationships.
The Power of Questions: Asking deep, heart-centered questions builds trust and uncovers clients' core needs.
Gratitude and Community: Focus on gratitude, authentic relationships, and community-building for long-term success.
Authenticity vs. Faking: Authenticity cannot be faked—clients can detect insincerity and respond accordingly.
Emotional Impact: Compassion and care help foster trust, loyalty, and repeat business.

QUOTES TO REMEMBER

"You can't fake authenticity and compassion. It's either there or it's not." — Brent Long
"'Do you want to be healed?' is the greatest sales question ever asked." — Brent Long
"I'm going to out care, out love, and out compassion everyone else." — Brent Long
"Make someone feel comfortable, and they will open up and share their business secrets with you." — Larry Levine
"Never ask for trust; demonstrate it and let them decide." — Darrell Amy