“Trust isn’t just important—it’s everything.”
Dr. Yoram Solomon shares the eye-opening results from his trust research: across six types of relationships, the one where trust mattered most was a salesperson trying to sell you something.
Key Takeaways:
77.4% of people say trustworthiness is the #1 quality they want in a salesperson
Trust ranked higher in sales than in relationships with spouses, bosses, and peers
Why trust isn’t just a nice-to-have—it’s a sales imperative
🎥 Watch the full episode and learn why trust is the ultimate sales advantage
