Do you have your customer's best interests at heart? Buyers can smell insincerity. Trust is the ballgame and today's guest, Dr. David Stuckenberg coaches us on how to build trust. Not only did he begin in sales, but his career has also taken him to the remotest parts of the earth in the US Air Force and with international negotiations. David shares with us the importance of trust, how to build trust quickly, and how to sustain trust.