Amy Franko is a strategic sales expert, keynote speaker, and author of The Modern Seller. With a background at IBM and Lenovo, she helps mid-market companies elevate their B2B sales strategy and leadership development. Named one of LinkedIn’s Top Sales Voices, Amy blends modern sales techniques with values of trust, authenticity, and long-term relationship-building. Her mission is to raise the bar for sales professionals and empower them to grow through intentional, modern strategies.
SHOW SUMMARY
In this episode of the Selling from the Heart Podcast, hosts Larry Levine and Darrell Amy welcome back Amy Franko for a heartfelt discussion on how intentionality drives personal and professional success in sales. Amy unpacks how to better manage your time, focus on high-impact relationships, and avoid the “empty tank” syndrome. From personal growth routines to strategies for saying no, this episode is filled with practical advice for sales professionals who want to show up with energy, clarity, and purpose. If you’ve ever felt spread too thin or disconnected from your “why,” this episode will re-center and refuel you.
KEY TAKEAWAYS
Intentionality Is a Differentiator – Being intentional with your time, tasks, and relationships will set you apart in sales and in life.
Don’t Run on Empty – Recognize when your energy is low and take action to refuel yourself before burnout hits.
The Power of Saying No – Creating a “no list” helps protect your priorities and prevents overcommitment.
Start with You – Morning routines and personal development aren’t just nice to have—they’re essential to lead, sell, and serve.
Refuel to Deliver Value – You can’t show up authentically for clients if you haven’t taken care of yourself first.
QUOTES
“It’s hard to be authentic and serve when you’re running on empty.”
“Showing up with energy and enthusiasm is a non-negotiable in sales.”
“Your morning routine sets the tone for your entire day—and your success.”
“Saying no is one of the most powerful sales skills we rarely talk about.”
“Intentionality is a massive differentiator between success and struggle in sales.”
📌FOLLOW THE CONVERSATION
Learn more about Amy Franko:
➡️ Amy's LinkedIn: https://www.linkedin.com/in/amyfranko/
Learn more about Darrell and Larry:
➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/
➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/
➡️Website: https://www.sellingfromtheheart.net/
ADDITIONAL RESOURCES
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