Garrett Brown and Colin Coggins are sales and leadership experts redefining success in the world of sales. As co-authors of The Unsold Mindset: Redefining What It Means to Sell, they challenge conventional sales methods, emphasizing authenticity, emotional intelligence, and a human-centric approach. Both Garrett and Colin are also adjunct professors at the University of Southern California's Marshall School of Business, where they teach innovative courses on sales and entrepreneurship, inspiring the next generation of sales leaders to align personal values with professional goals.

SHOW SUMMARY

In this inspiring Selling from the Heart podcast episode, Larry Levine and Darrell Amy engage in a thought-provoking conversation with Garrett Brown and Colin Coggins, co-authors of The Unsold Mindset. Together, they delve into the critical role of authenticity and emotional intelligence in sales, exploring how top-performing salespeople focus on human connection rather than traditional tactics. The episode offers practical strategies like the 'three things you can love' exercise, equipping sales professionals with actionable insights to build trust and foster meaningful client relationships in an increasingly digital world.

KEY TAKEAWAYS

Authenticity in Sales: The foundation of trust-based selling lies in embracing your true self and being genuine in all interactions.

Mindset Over Techniques: Success in sales is driven by a mindset that prioritizes genuine care for prospects and focuses on adding value, not just closing deals.

Relatability and Connection: Strong relationships with prospects begin by finding common ground and showing authentic interest in them as individuals.

The Power of Vulnerability: Openly sharing imperfections fosters trust and creates deeper, more meaningful connections.

Transformational vs. Transactional Sales: Shift from viewing sales as a mere transaction to a transformative experience where both the seller and the client benefit and grow.

QUOTES TO REMEMBER

"The best sellers on the planet just care differently than everybody else."

"You can't change your world or anyone else's world if you can't move people, and the greatest salespeople do this in the most authentic way possible."

"If we're in the people business, then you have to give a rip about people in many different ways."

"The greatest salespeople are great because of what they’re thinking, not just what they’re doing."

FOLLOW THE CONVERSATION
Connect with Garrett and Colin

Garrett Brown’s LinkedIn: https://www.linkedin.com/in/garrettjbrown/
Colin Coggins’s LinkedIn: https://www.linkedin.com/in/colincoggins/

Learn more about Darrell and Larry:
Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/
Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/
Website: https://www.sellingfromtheheart.net/

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