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Networking and Building Relationships in Sales with Radhika Shukla

In this episode of Selling From The Heart, Larry Levine and Darrell Amy interview Radhika Shukla, a senior sales leader with extensive experience in the industry. Radhika shares her insights on selling from the heart and the importance of servant leadership. She emphasizes the three pillars of successful sales: serving passionately, connecting authentically, and thriving collectively. Radhika also discusses the power of networking and building meaningful relationships in sales.

ABOUT THE GUEST

Radhika Shukla, an accomplished Sr. Sales Leader and holder of a Michigan-Ross MBA, brings forth over 21 years of invaluable experience in strategic sales leadership and business management. Her career has been defined by a strong emphasis on mentoring and leading high-performing teams across North America and Asia, with a focus on crafting cost-effective solutions that address critical business needs and drive digital transformations for customers.

In her most recent role, Radhika successfully helmed a $250M+ P&L business in the US Enterprise Commercial East Region. Her leadership ethos can be succinctly summarized as "Inspire, Empower, Appreciate," reflecting her commitment to leading with empathy and care. Remarkably, she holds 15 Cloud and Industry tech certifications, including Microsoft Cloud and Industry 4.0, and is recognized as a Google Cloud Digital Leader, further underscoring her dedication to staying at the forefront of industry advancements.

KEY TAKEAWAYS

Serving passionately means understanding the customer's needs and tailoring solutions to meet those needs.

Authenticity is crucial in building trust with customers. Being transparent and open, even in difficult conversations, builds credibility.

Thriving collectively involves cross-functional collaboration and presenting a united front to customers. It is important to remove barriers and support team members' success.

Networking is a powerful tool in sales. Setting clear objectives, choosing targeted events, and being genuine and authentic can lead to valuable connections.

Building an influential inner circle through networking can accelerate success in sales.

HIGHLIGHT QUOTES

"Passionate service starts with truly understanding what the customer needs, not with what we have to sell to meet our quotas." - Radhika Shukla

"Authentic connections are built on trust, transparency, and genuine relationships." - Radhika Shukla

"Your network is your true net worth." - Radhika Shukla

"Quality is more important than quantity when it comes to networking." - Radhika Shukla

"Relationships have to be maintained. You have to nurture them." - Radhika Shukla

Learn more about Radhika:
LinkedIn: https://www.linkedin.com/in/radhikashukla/

Learn more about Darrell and Larry:

Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/
Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/
Website: https://www.sellingfromtheheart.net/

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