When it comes to authenticity in sales there are two sides to the coin. Yes, we need authentic relationships, but we also need to bring authentic value. This week you'll hear from the master of differentiation, Lee Salz, bestselling author of Sales Differentiation. You'll be challenged to truly get to know the business issues your clients and prospects face so you can add value so you can achieve equal business stature. Listen to the entire episode here: https://sellingfromtheheartpodcast.com/podcast/lee-salz-authentic-value-in-sales-2/
Selling From the Heart with Lee Salz
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